Paceline

Approach

I don't just advise. I put a system in place, and someone on your team to run it.

The goal is to make myself unnecessary. Founders get out of the product seat without losing control of the roadmap, because the rhythm, the evidence, and the person running it are all in place.

The Product Operating Loop

Five things I put in place

  1. 01

    Operating rhythm

    Replace the blended, everything-at-once meeting with a real cadence: hypothesis → prioritize → design → build. Everyone knows which meeting decides what.

  2. 02

    Evidence culture

    Decisions grounded in what customers actually said and did, not in whoever argued loudest. Customer evidence becomes a habit across the company, not just in product.

  3. 03

    Ownership transfer

    I coach someone already on your team into real product leadership, so the system doesn't depend on me.

  4. 04

    Discovery discipline

    Customer conversations built as ongoing relationships, each with one or two things you must learn, so insight compounds instead of being extracted once.

  5. 05

    Strategic clarity

    One prioritized thesis instead of a dozen scattered bets, with a roadmap ordered by what each step unlocks.

Is this you?

A good fit when…

  • The founder or CEO still makes every product call
  • There's no dedicated head of product, or the role is brand new
  • Prioritization runs on conviction more than evidence
  • The team is busy, but it's unclear what matters most
  • You want to get ready for AI and need clarity on where it fits first

Usually B2B SaaS, from bootstrapped and founder-led through Series A, and teams inside larger companies launching something new.

Ways to work together

Product Operating Diagnostic

2 weeks

I review where you stand across the five areas above and hand you a short readout: what's really in the way, and what to do first. A low-commitment way to see how I work.

Fractional product leadership

3-month minimum

A few hours a week, embedded with your leadership team: strategy, operating rhythm, and hands-on coaching for whoever is stepping into the product role.

Sounding board

As needed

For founders who need an experienced gut-check before a big call: pricing, a pivot, a key hire, an acquisition conversation.

Ask about fit