Work
Stuck situations, moving again
Two consulting engagements and three in-house leadership roles. Each one covers the problem, what I did, what changed, and who grew along the way.
9 → 1
competing bets narrowed to one platform thesis
Clarity on what to do first
A founder-led company with a big AI vision, nine competing bets, and a retention problem. I found what was really driving churn and set the order of work, and the team is now shipping that strategy.
Read the case study →$1.3M
incremental ARR across 137 customers
From split steering committee to $1.3M in new ARR
Launched a new business-process product seven months after joining by pointing the roadmap at what was blocking deals. It reached $1.3M in incremental ARR across 137 customers.
Read the case study →3×
new-user acquisition in three months
Building a metric-driven growth engine
A top-three wine app was running plenty of growth experiments without a clear way to tell which ones mattered. With shared metrics and a weekly rhythm, new-user acquisition tripled in three months.
Read the case study →0 → 10
customer conversations a month, per product squad
From shipping features to solving customer problems
Rebuilt a product organization around customers and outcomes, from zero customer conversations to ten a month per squad, while sustaining 40% annual growth in the core business.
Read the case study →18 mo → 1
from no release to shipping
From 18 months without a release to shipping in one
An analytics team hadn't shipped anything customer-facing in 18 months. A leadership change and a clear near-term goal got them shipping within a month.
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